Research indicates fabricating and metalworking professionals increasingly prefer specialized products with specific applications – and the newly redesigned packaging of the superior performing WD-40 Specialist® line makes it easier than ever to identify the right product for specialized maintenance needs.
The WD-40 Specialist line – including lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions – are best-in-classic products that now bear the colors of WD-40® Brand, meaning for every challenge there is now a blue and yellow can. With the redesign, the WD-40 Specialist line more closely resembles the iconic WD-40 Multi-Use Product, making it easier to identify the brand professionals have known and trusted for decades.
“It was 1953 when scientists at the Rocket Chemical Company set their sights on a challenging mission: helping rockets get into space. After 39 tries in search of the perfect water displacing formula to prevent rust and corrosion, scientists got it right with the 40th formula, creating the now iconic WD-40 Multi-Use Product,” said Erin Bala, director of brand management and innovation at WD-40 Company. “The same spirit of perseverance, innovation and tenacity for solving even the toughest challenges can be found in the WD-40 Specialist products, and though the packaging has changed, they have the same formulas that provide heavy-duty solutions to help professionals get their jobs done right.”
The company says the more than 20 WD-40 Specialist products provide superior performance born from rocket science and include WD-40 Specialist Gel Lube, Silicone, White Lithium Grease, Penetrant with Flexible Straw, Contact Cleaner and Dry Lube, among others. They were developed to work in the most demanding situations, providing specialized solutions for industry professionals in factories, facilities, automotive garages and on farms around the world.
In 2018, WD-40 Company conducted research of industrial professionals with B2B International and found that though multi-use products continued to be the top maintenance repair and operations product by usage and spend, the need for specialty products was rapidly increasing, with specialty lubricants up as much as 12 percent since 2012.
Explore more about WD-40 Specialist products, the new look, and find a retailer near you at wd40.com/specialist.
About WD-40 Specialist
It was 1953 when scientists at the Rocket Chemical Company set their sights on a challenging mission: helping rockets get into space. After 39 tries in search of the perfect water displacing formula to prevent rust and corrosion, scientists got it right with the 40th formula, creating the now iconic WD-40 Multi-Use Product. Today, our scientific expertise has led us to create the WD-40 Specialist line of products of high-performing products that deliver superior performance for industry professionals. These best-in-class products deliver superior performance for industry professionals and provide specialized, heavy-duty solutions in factories, facilities, automotive garages and on farms around the world. The line consists of lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions scientifically designed for the world’s toughest jobs.
About WD-40 Company
WD-40 Company is a global marketing organization dedicated to creating positive lasting memories by developing and selling products that solve problems in workshops, factories and homes around the world. The Company markets its maintenance products and homecare and cleaning products under the following well-known brands: WD-40 Brand, 3-IN-ONE®, GT85®, X-14®, 2000 Flushes®, Carpet Fresh®, no vac®, Spot Shot®, 1001®, Lava® and Solvol®.