Authors Posts by Andrea Olson

Andrea Olson

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Andrea's 20-year, field-tested background provides unique, applicable approaches to creating more customer-centric organizations. A 4-time ADDY® award-winner, she began her career at a tech start-up and led the strategic marketing efforts at two global industrial manufacturers. In addition to writing, consulting and coaching, Andrea speaks to leaders and industry organizations around the world on how to craft effective customer-facing operational strategies to discover new sources of revenues and savings. Connect with Andrea to access information on her book, workshops, keynote speeches, training or consulting.

Why Business Purpose is Critical

Remember back in 2014 when CVS made the decision to stop selling tobacco in their stores? CEO Larry Merlo was willing to leave billions...

Why You Can’t Train Your Way To Change

American companies spend enormous amounts of money on employee training and education—$160 billion in the United States and close to $356 billion globally in...

If You Want to Recruit The Right Talent, Think Like a Baseball Scout

This fourth of July, I enjoyed a game at our regional Single-A affiliate stadium, with sun, beer, brats, and great baseball. We also had...

Is Your Focus On You, Or Your Customers?

We often oversimplify what we believe a customer’s need is, often due to the fact that many organizations view customer needs through an internal...
skillsusa, welding

The Skills Gap Isn’t The Only Workforce Challenge

We talk extensively about the “skills gap” facing manufacturing. The problem is this only partially true. Yes, there's a deficit in our skilled trades...

To Train or Not To Train?

In the restaurant industry, training is a given. There's no question that a new hire won't get a minimum number of training hours, from...

How Speed Bias Impacts Innovation

We all know about human biases. Many of us might know of certain biases we have, while others blindly ignore them. There's even courses...

Office Apprenticeships Will Save Mid-Market Manufacturing

We talk a lot about apprenticeships within manufacturing, and many skilled positions require an apprenticeship prior to full time employment. Yet with many mid-market...

Recruit and Retain The Keys to Successful Recruitment and Retention in Manufacturing

Manufacturers continue to talk about the topics of recruitment and retention. It comes up in almost every conversation, whether it be concerns about the...

The Talent Threat

For manufacturers, securing talent is an increasing challenge. Many companies (over 80%) say there aren't enough trained, skilled workers to fill the current openings...

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