Authors Posts by Andrea Olson

Andrea Olson

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Andrea's 20-year, field-tested background provides unique, applicable approaches to creating more customer-centric organizations. A 4-time ADDY® award-winner, she began her career at a tech start-up and led the strategic marketing efforts at two global industrial manufacturers. In addition to writing, consulting and coaching, Andrea speaks to leaders and industry organizations around the world on how to craft effective customer-facing operational strategies to discover new sources of revenues and savings. Connect with Andrea to access information on her book, workshops, keynote speeches, training or consulting.

If You Want to Recruit The Right Talent, Think Like a Baseball Scout

This fourth of July, I enjoyed a game at our regional Single-A affiliate stadium, with sun, beer, brats, and great baseball. We also had...

Is Your Focus On You, Or Your Customers?

We often oversimplify what we believe a customer’s need is, often due to the fact that many organizations view customer needs through an internal...

To Train or Not To Train?

In the restaurant industry, training is a given. There's no question that a new hire won't get a minimum number of training hours, from...

How Speed Bias Impacts Innovation

We all know about human biases. Many of us might know of certain biases we have, while others blindly ignore them. There's even courses...

Office Apprenticeships Will Save Mid-Market Manufacturing

We talk a lot about apprenticeships within manufacturing, and many skilled positions require an apprenticeship prior to full time employment. Yet with many mid-market...

Recruit and Retain The Keys to Successful Recruitment and Retention in Manufacturing

Manufacturers continue to talk about the topics of recruitment and retention. It comes up in almost every conversation, whether it be concerns about the...

The Talent Threat

For manufacturers, securing talent is an increasing challenge. Many companies (over 80%) say there aren't enough trained, skilled workers to fill the current openings...

Middle Management is the Problem and the Solution

There’s an old saying in the Restaurant Industry that the most important person in the business isn’t the Chef, or the Line Cooks, or...

Why Manufacturers Need Actionable Business Strategies

“Strategy” has been a term bandied about by many an agency and consultant for years. It has lost its luster with some small-to-mid sized...

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