Authors Posts by Alisa Coffey

Alisa Coffey

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Alisa Coffey is a creative, communications-savvy marketing leader who is driven by big, contagious ideas, basic principles and bold execution. She delivers exponential growth with proven results through sales enablement, effective high level branding and reputation programs and demand generation campaigns. She is currently living Ingenuity for Life and Making Real What Matters.With expertise in the technical and conceptual development of sales-driving persona based campaigns and a proven ability to drive response rates and deliver ROI. She thrive on building strong teams, evaluating and implementing marketing technologies, and bringing thought leadership, marketing and sales activities together into an all-encompassing and engaging strategy.

The New Critical Success Factor

The New Critical Success Factor It seems every trade magazine nowadays has an article on Industry 4.0 or big data or the Internet of Things...

The Digitalization Advantage

Confidence in digital manufacturing is high among leading automobile manufacturers these days, and for good reason. Industry leaders are beginning to realize benefits from...

Continuous Production

Machine builder develops fully automated die handling system with 15,000-pound capacity to load and unload presses with staging tables for continuous production; die change...

Siemens Partners with the University of South Carolina

Universities and technical schools trying to keep up with advances in digital manufacturing often find themselves behind industry. However, I was privileged to visit...

Closing the Skills Gap

Digitalization brings both new challenges and opportunities for manufacturers. It's expected that more than three million new manufacturing jobs will be created over the...

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