Magline, Inc., manufacturer of innovative material handling equipment, acquired the assets of Haulz-All powered industrial steel products by Novative Designs, Inc. Darryl Berlinger, currently President of Novative Designs, has accepted the role of Strategic Business Development Director at Magline.
The product acquisition complements Magline’s product portfolio by solidifying its strategy to support the safe and ergonomic movement of products. The battery powered platform of the Haulz-All products will assist with expansion into commercial and industrial markets.
Greg Ecker, Magline’s president & COO, said, “The acquisition of The Haulz-All product line is another step in our strategy to offer a line of best-in-class material handling products. This product acquisition fits well within our expanding line of power assisted products, and we are excited about the value it will generate.”
Darryl Berlinger, Director of Strategic Business Development, added “I am very excited and honored to join Magline and its ever-widening portfolio of products and services. The proven Haulz-All propulsion system combined with Magline’s vast product line and industry recognized brand will provide customers with more choices to fit their particular material handling needs.”
The acquired products will continue to be produced under the Haulz-All brand until Magline launches under the Magliner brand; estimated relaunch is Q1 2018.
As a leader in the material handling industry, Magline, Inc. is committed to creating innovative solutions that help people transport materials more safely and efficiently. For over 70 years, this has translated to creating an exceptional product and service experience that has earned long term customer loyalty. The focus remains on creating innovative products and services, driven by our customer needs and industry insights. Magline’s industry knowledge and expertise has evolved into the creation of a compelling customer value proposition.