Target Market: Targeting Everything Targets Nothing
When looking for growth, most leaders don't want to leave any stone unturned. Where can we find new customers? Maybe this segment or that...
Marketing for Manufacturers: Let Your Customers be your Marketers
When I moved into the Communications role at ANCA, an Australian manufacturing company, I anticipated our marketing activity, marketing for manufacturers, would be straightforward,...
Getting Your Team to Think and Act More Strategically
Organizational leaders often talk about strategy, but when it comes down to it, strategic thinking is rarely done. Leaders are often pulled back into...
Configuration Lifecycle Management for Sustainability
When today’s consumers are evaluating their options, they’re figuring sustainability and the product’s carbon footprint into the evaluation process. A report by IBM and...
Recovery Continues Across the Manufacturing Sector
Orders of new manufacturing technology totaled $590 million in September 2021, according to the latest U.S. Manufacturing Technology Orders Report published by AMT –...
Why Your Data Isn’t Helping You Make Decisions
We all like to have data to support our decisions. But we tend to look at this myopically - a decision needs to be...
Why We Misunderstand Strategy
Strategy is a term bantered around a bit too much. We apply it to almost everything within business to subconsciously create an air of...
The Future of Steel Trading Is Digital
To meet the increasingly more complex and individual needs of the customers while withstanding the high-cost pressure and international competition, new solutions and methods...
A Return to the Pre-Pandemic Trend
In only three other years since 1998 have orders surpassed $2 billion by May. Manufacturers across the industry have expressed broadly positive sentiment, so...
How Cloud Technology Facilitates Workflow Improvements On The Plant Floor
Manufacturing operations are experiencing colossal transformations through the strategic integration of technology-based solutions. In the process, companies enhance the quality of their products, cut...