The global machinery industry—spanning food and beverage manufacturing machinery to plastics machinery—was hit hard by the Covid-19 pandemic and is likely to see lasting changes. Severe supply chain interruptions and manufacturing delays have led to difficulty sourcing inputs. Even so, the industry is expected to grow from $535 billion globally in 2020 up to $794 billion in 2025, as companies adapt their operations to a post-pandemic world by making changes like adopting automation and the industrial internet of things (IIoT) and focusing on B2B eCommerce.
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B2B Global Sourcing OnDemand Webinar
Moderator:
Teresa Zhang, Global Marketing Manager, Alibaba.com
Participants:
Vinicius Honório, Brand Ambassador, Multivisi Group
Multivisi Group is one of the biggest machinery companies in Brazil with 13 years of experience on Alibaba. In the last 3 years, Multivisi’s sales have reached more than US $27 million, and 80% of them achieved through eCommerce.
Jimmy Gao, Sales Manager, Hightop Group
Hightop Group has set up 7 sales teams on Alibaba.com and exports more than 1,000 pieces of their small excavator product so far. In 2020, Hightop’s sales reached more than US $30 million with 95% of their business coming from online sales.
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B2B Business Online is the New Norm
Traditionally, B2B companies have relied on building their supplier relationships face-to-face at trade shows and in factories and offices. With travel and in-person meetings restricted because of the pandemic last year, buyers and sellers were forced to tap into the value of digital tools. Now, 93 percent of U.S. companies are doing some portion of their B2B business online, and 43 percent are using eCommerce, according to an Alibaba.com study.
