WD-40® Brand Partners with Habitat for Humanity to Help Meet Housing Needs Worldwide 

Having a place to call home means more now than ever —and WD-40 Brand is helping to make that happen for families across the globe by donating 50 cents to Habitat for Humanity International for every 12 oz. can of WD-40 Smart Straw® sold at participating Lowe’s Home Improvement stores.

Between February 1 and April 30, 2021, WD-40 Brand will donate up to $50,000 to Habitat for Humanity International to assist the global nonprofit housing organization in creating a world where everyone has a decent, safe and affordable place to call home. The effort marks the second year in which WD-40 Brand is supporting Habitat for Humanity.

“WD-40 Company values making things better than they are today with its products and through partnerships with organizations like Habitat for Humanity,” said Erin Bala, director of brand management and innovation at WD-40 Company. “Throughout the pandemic, Habitat for Humanity has continued to advocate for housing solutions that will allow more people to gain access to affordable housing and we’re proud to help the organization achieve its goals.”

“In 2021, we will continue to support communities around the world by helping families build and improve their homes,” said Julie Laird Davis, vice president of corporate and cause marketing partnerships at Habitat for Humanity International. “The need for affordable housing has never been greater and WD-40 Company’s continued contribution will help communities become stronger and more resilient.”

WD-40 Smart Straw, in the iconic blue and yellow can, has a permanently attached straw that flips up for a pin-point stream and flips down for a wider spray. America’s #1 Multi-Purpose Lubricant* provides more than 2,000 ways to professionals and DIYers to lubricate, penetrate, displace water, remove gunk and protect equipment. Pick up a can of WD-40 Smart Straw in-store at Lowe’s or online at Lowes.com.

Lowe’s has been a long-time supporter of Habitat for Humanity, including the Women Build initiative and other program and advocacy work. As a continuation of the partnership, 100% of all donations made through the Lowe’s “Be the Change” campaign from January 2021 to March 31, 2021 will be donated to Habitat for Humanity International.

Learn more about WD-40 Brand at wd40.com and Habitat for Humanity at habitat.org.

*All Purpose Spray Lubricant, NPD Dollar Share September 2020

About WD-40® Brand

WD-40 Brand offers more than 30 innovative, quality products to get the Job Done Right. For nearly 70 years, WD-40 Multi-Use Product, America’s #1 multi-purpose lubricant*, has helped end users stop squeaks, remove grease and grime, penetrate stuck parts and displace moisture. The same spirit of innovation for solving the toughest challenges, which led to the creation of the original WD-40 Multi-Use Product, also drove the brand to grow its family of offerings to include the WD-40 Specialist® line – best-in-class products that deliver superior performance for industry professionals. WD-40 Specialist products provide specialized, heavy-duty solutions in factories, facilities, automotive garages and on farms around the world. The line consists of lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions scientifically designed for the world’s toughest jobs. For additional information about WD-40® Brand products, please visit wd40.com.   

WD-40 Company is a global marketing organization dedicated to creating positive lasting memories by developing and selling products that solve problems in workshops, factories and homes around the world. The Company markets a wide range of trusted maintenance, homecare and cleaning products under the following well-known brands: WD-40® Multi-Use Product, WD-40 Specialist®, 3-IN-ONE®, GT85®, X-14®, 2000 Flushes®, Carpet Fresh®, no vac®, Spot Shot®, 1001®, Lava® and Solvol®

About Habitat for Humanity

Driven by the vision that everyone needs a decent place to live, Habitat for Humanity began in 1976 as a grassroots effort on a community farm in southern Georgia. The Christian housing organization has since grown to become a leading global nonprofit working in local communities across all 50 states in the U.S. and in more than 70 countries. Families and individuals in need of a hand up partner with Habitat for Humanity to build or improve a place they can call home. Habitat homeowners help build their own homes alongside volunteers and pay an affordable mortgage. Through financial support, volunteering or adding a voice to support affordable housing, everyone can help families achieve the strength, stability and self-reliance they need to build better lives for themselves. Through shelter, we empower. To learn more, visit habitat.org.

Established in 1986, IMD is a monthly publication that serves the owners and managers of America’s most diversified job shops, machine shops, OEM / MRO, contract manufacturers and production line manufacturing. This dedicated metalworking audience is the driving force behind U.S. manufacturing. Our readership is audited by EDA (Equipment Data Associates). EDA is audited by (Verified Publication Audit).