McRock Capital Backs IIoT Sector Growth

McRock Capital Backs Serious Integrated to Fuel IIoT Sector Growth

Serious Integrated, Inc., a leader in human-machine interface (HMI) and communications platforms, announced today an investment by McRock iNFund LP, an Industrial Internet of Things (IIoT) venture capital fund managed by McRock Capital.


“We are pleased to announce our new partnership with McRock,” says Terry West, Founder and CEO of Serious Integrated. “This represents a significant step toward realizing Serious’ vision of providing a comprehensive OEM-enabling platform of hardware, software and tools to make human- and cloud-connected smarter machines,” explains West.

Known for accelerating OEM design-to-market timing and a broad range of HMI and communication platforms, Serious solutions are in production at OEMs worldwide and experiencing strong demand as OEMs drive to transform their products and companies into the Digital Age.

“As North America’s premier IIoT venture capital fund, McRock’s $5 Million Series A financing inSerious and their strong connections to multi-national OEMs, software analytics providers, and system integrators will accelerate our expansion into the IIoT market globally,” says West.

In addition, the investment will further enhance existing partnerships with Micrium, Renesas Electronics, Segger, IAR, Arrow Electronics and Digi-Key.

“The enormous potential of the IIoT starts with machine connectivity and an intuitive human-machine interface”, says Scott MacDonald, Co-founder and Managing Director of McRock Capital. “Serious has created stunning touch screen HMI platforms to enable any industrial, commercial or medical OEM to rapidly modernize their fleet and tap into the power of IIoT connectivity”.

Tom Miller, VP of Marketing at Serious explains how connected, touch-enabled graphic color LCD solutions are transforming markets such as food services, building automation, laboratory, medical and others in an unprecedented way: “With our solutions, OEMs and their product designers can re-imagine their own products as innovative, IIoT-connected smart products. Not only do our solutions add immense value and competitive advantages but they enable clients to capitalize on revenue streams through analytics, monitoring and maintenance services.”

As Serious IIoT technology and capabilities continue to evolve, the company intends to supply cloud-based connectivity and data management services off-the-shelf to OEMs.

Industrial, commercial, and medical OEMs worldwide looking to upgrade or launch new product designs with touch-enabled color graphic LCD and associated communications capabilities can findSerious solutions through its distribution channel partners Arrow Electronics and Digi-Key.

As part of this financing, Scott MacDonald and Whitney Rockley, Co-founders of McRock Capital, will join the Serious Integrated Board of Directors.

About Serious Integrated, Inc.
Serious Integrated, Inc. is a privately held Chandler, Arizona-based corporation focused on enabling original equipment manufacturers (OEMs) to transform their products into smarter, highly-connected Digital Age devices. Product offerings include complete platform-level, integration-ready solutions for graphic/touch HMI and IT/IIoT/Industrial Networking connectivity. HMI platforms include off-the-shelf front panel graphic/touch hardware modules with pre-licensed software and tools for the development and deployment of modern user interfaces. Serious communications platforms include off-the-shelf hardware modules with independent processing, CAN, RS232/485, Ethernet, WiFi, Bluetooth, G PIO (ADC/DAC/I2C/SPI/UARTs), and storage.

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About McRock Capital
McRock is the first dedicated Industrial Internet of Things (IIoT) venture capital fund focused on the intersection of sensors and software in large industrial markets. The McRock team has a unique background of building high-growth venture-backed IIoT companies while also having worked in the power, water, oil and gas industries. McRock is backed by several leading institutional investors as well as Cisco Systems and Électricité de France (EDF).

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