New Campaign Debunks Science Perception by Joining Science and Care
One global cleaning technologies leader is about to turn a longstanding perception on its head. And, they’ve rebranded and launched a new marketing campaign to help do it. For years, scientists have been perceived by many as very competent on one hand, but cold and somewhat uncaring on the other. Yet KYZEN, a global leader in pioneering environmentally responsible cleaning technologies, owes its success to more than just getting the science right. They’ve built a worldwide reputation on caring by consistently putting the customer’s needs and success above their own.
KYZEN’s new brand positioning, “Where Science and Care Converge” communicates their commitment to the industrial customer and the equally important role that caring plays in the scientific research and cleaning chemistries advanced by the award-winning company.
“For nearly 25 years, we’ve empowered our people to go the extra mile in understanding a customer’s unique cleaning challenges and needs. And, we’ve given them the tools and advantages to do it, such as our Analytical and Demonstration Laboratories where we create the most effective, customized solutions to solve that customer’s cleaning problem,” says Kyle Doyel, President and CEO of KYZEN Corporation. “The kind of knowledge that not only understands that a customer needs a solution, but why they need it and how it can help them succeed in their business doesn’t come easily. But, we believe the time and effort we commit to attaining that knowledge is what sets us apart. That’s where the science and care converge.”
KYZEN provides safe, effective, environmentally-friendly metal finishing cleaning solutions addressing a wide range of manufacturing requirements for cleaning and protecting metal parts. With manufacturing, applications, research and engineering centers around the world – Nashville, Tennessee; Manchester, New Hampshire; Penang, Malaysia, Maldegem, Belgium, and soon in China – KYZEN’s expert engineers and technicians are readily accessible around the clock to customers all over the world.
With their “Where Science and Care Converge” campaign, KYZEN hopes to spread the word throughout the metal finishing industry that they specialize in the science of cleaning, but also specialize in what matters most: people. And, when the two come together it makes all the difference.
About KYZEN
KYZEN is a global leader in providing environmentally responsible, RoHS compliant precision cleaning chemistries for industries ranging from electronics and advanced packaging to metal finishing and aerospace applications. Since its founding in 1990, KYZEN’s innovative cleaning technologies, scientific expertise and customer support have been repeatedly recognized with the industry’s most prestigious awards.
For more information, please visit:
www.kyzen.com
