Hyster Company recently delivered a key presentation at the Ektron Synergy Conference in Washington, D.C. The session was titled “A Year in the Life of a Global Build Project” and outlined the challenges, successes, and insights of developing and deploying the Hyster.com global website, which launched today.
“The Synergy Conference was a great opportunity for Hyster to share our knowledge and expertise with others using the Ektron platform,” said Kim Reaves, digital media manager for Hyster. “The purpose of our new design and implementation of the Ektron platform is to better serve our customers with an easy-to-use site and helpful information regarding Hyster® lift trucks and services. Not only do we lead in lift truck technology, but we also lead with our digital information offering about those lift trucks.”
The presentation was one of the highest attended sessions, and most requested presentations of the conference, which saw record attendance of more than 450 developers, marketers and content authors at its sixth annual event. Companies and brands added to the Ektron community during 2012 include the American Diabetes Society, Apartments.com, County of Sonoma, Houston Grand Opera, Mercedes Benz, New York State Bar Association, National Geographic Society, Phillips 66, Oxford Brookes University, SiriusXM and Virgin HealthMiles.
Click HERE to download the presentation.
About Ektron
Ektron simplifies the creation, management and delivery of digital experiences for global organizations that are looking to drive revenue growth and improve customer satisfaction. Ektron helps companies deliver customer experiences to their audiences through digital channels by using content to engage consumers and drive business outcomes. Headquartered in Nashua, N.H., with offices in Australia, Canada and the U.K., Ektron has thousands of customers including: Fairmont Raffles Hotels International, Las Vegas Sands, Microsoft, NASDAQ and National Health Services UK
About Hyster Company
Based in Greenville, N.C., Hyster Company company offers 130 models configured for gasoline, LPG, diesel and electric power, with the widest capacity range in the industry — from 2,000 to 115,000 lbs. Supported by one of the industry’s largest and most experienced dealer networks, Hyster Company builds tough, durable lift trucks that deliver high productivity, low total cost of ownership, easy serviceability and advanced ergonomic features; accompanied by outstanding parts, service and training support.
Hyster Company is part of NACCO Materials Handling Group, Inc. (NMHG), a wholly owned subsidiary of Hyster-Yale Materials Handling, Inc. (NYSE:HY). Hyster-Yale Materials Handling, Inc. and its subsidiaries, headquartered in Cleveland, Ohio, employ approximately 5,300 people worldwide.
For more information, visit www.hyster.com or connect on twitter | YouTube.
Hyster Company
P.O. Box 7006
Greenville, NC 27835-7006
(800) HYSTER-1
