DESTACO aligns sub-brands, rolls out strategic plan to position company for continued growth.
- Unrivaled portfolio of high-performance products and capabilities improves design flexibility and allows company to deliver creative, custom solutions
- DESTACO is the only automation, workholding and containment solutions provider with truly global reach: sales, customer service and engineering support, supply-chain management, and manufacturing
- New visual identity – including logo, brand look and website – more effectively communicates DESTACO’s unique market position and value
DESTACO, the industry’s leading global provider of high-performance automation, workholding and containment solutions, today announced the implementation of a strategic initiative that will bring the sub-brands composing its product line to market under the DESTACO brand name.
DESTACO’s portfolio of product sub-brands – which includes grippers, indexers, remote handling solutions, end effectors, and clamps of both powered and manual varieties – is the industry’s broadest and allows the organization to develop the creative, custom solutions that help its customers improve manufacturing precision and productivity across all market segments.
“By aligning our full portfolio of solutions under the DESTACO brand name, we’re able to more effectively deliver – and communicate the benefits of – the unmatched technical and customer service, and global supply chain support, that we deliver,” said Mats Ceder, president, DESTACO. “Our ability to serve our customers wherever and whenever they need us, and to deliver creative, comprehensive solutions that improve manufacturing precision and productivity, is uniquely DESTACO and will be vital in driving the continued growth of our organization.”
This will allow the organization to leverage its extensive R&D and engineering capabilities, along with its more than 100 years of experience working side by side with manufacturers, to best position each product group to help manufacturers optimize production in their facilities.
“There is no other company in our industry that offers the breadth of solutions and the engineering insight of the unified DESTACO brand,” said Ceder. “We’ve solidified our status as the world’s leading provider of high-performance automation, workholding and containment solutions, and are well-positioned for continued growth and aggressive expansion into new markets and segments globally.”
DESTACO also launched its new visual identity, which includes a new logo and redesigned corporate website. As a result, the company is better able to communicate its global reach and capabilities, as well as its unique position as the manufacturing industry’s only global supplier of high-performance automation, workholding and containment solutions. The website features a smoother, more customized experience, and makes it easier for users to find products through improved search functionality and intuitive product groupings.
About DESTACO
DESTACO is the industry’s leading global supplier of high-performance automation, workholding and containment solutions, and focuses all of its talent and resources on helping manufacturers improve precision and productivity. The organization’s product line – the industry’s broadest – comprises end effectors, grippers, indexers, manual and power clamps, and containment solutions, and allows DESTACO’s insightful engineering experts to develop creative, custom solutions that competitors simply cannot match. Based in Auburn Hills, Michigan, DESTACO operates globally with locations in more than 10 countries in all key regions of the world. For more information, visit destaco.com.
