We are here to debunk some of the most common misconceptions about face-to-face marketing and its crucial role in the marketing mix, using the latest report from the Center for Exhibition Industry Research (CEIR).
“I don’t think I’ll find enough prospects or leads to justify the expense.”– Exhibitor A
You’ll be directly inserted into a dense, target rich environment of qualified buyers. What’s better than an engaged, captive audience?! Plus, there are limitless intangible benefits of exhibiting beyond gathering leads.
“I can reach prospects for a fraction of the price via other channels.” – Exhibitor B
Traditional marketing channels don’t exactly let you control the brand experience. But with face-to-face interactions, you can control the narrative, combat any doubts, and put a face behind your mission. Exhibiting can provide more meaningful, authentic experiences that will keep your brand at the forefront all while having the customer come to you versus paying to travel to them.
“I spend enough money on other marketing channels.” – Exhibitor C
Face-to-face interactions have been proven to enhance the effectiveness of all other marketing efforts (such as digital) when done in unison.
Events are about more than just brand exposure. At AGMA’s Motion + Power Technology Expo, you can meet partners, industry pioneers and even competitors that can change the way you see and run your own business.
Don’t miss your opportunity to participate – book your exhibit space today!
Click HERE to contact Christine von Steiger, or call 703-706-8252 to confirm your booth choice.
About Motion + Power Technology Expo
The Motion + Power Technology Expo will be held in Detroit, MI October 15-17, 2019 at the Cobo Center. Exhibitors will span the 80,000 sq. ft. of floor space with more than 4,000 attendees visiting their booths. Education classes and the annual AGMA Fall Technical Meeting will be held in conjunction with the Expo. MPT Expo will be co-located with the ASM Heat Treating Society Conference and Exposition.