Daniel Pfisterer is the new product manager for TruPunch and TruMatic products // Andreas Bunz appointed as head of robotics // Steffen Sickinger named as director of TRUMPF Inc. Technology Center in California // Flor Ariza is the new regional sales manager for Florida, Alabama, Tennessee and Mississippi
TRUMPF Inc., a high-tech company offering manufacturing solutions in machine tools and laser technology, has announced the promotion of four North American leaders. Daniel Pfisterer was named as product manager of TruPunch and TruMatic products, Andreas Bunz was appointed as head of robotics at TRUMPF’s Chicago-area Smart Factory, Steffen Sickinger was chosen as the new western states manager and director of the TRUMPF Inc. Technology Center in California, and Flor Ariza has become the new TRUMPF regional sales manager for Florida, Alabama, Tennessee and Mississippi.
Daniel Pfisterer has been named as the new product manager of TruPunch and TruMatic products. Based at TRUMPF Inc. headquarters in Farmington, Connecticut, Pfisterer will be responsible for TRUMPF’s line of precision punching and combination punch-laser machines. He is also currently the TRUMPF Inc. national sales manager for TruTools portable power tools. In his seven-year tenure at TRUMPF, Pfisterer has developed extensive product and customer knowledge, having worked as an applications engineer and then as a sales engineer for TruPunch and TruMatic machines in North America.
Andreas Bunz has been appointed as head of robotics at the TRUMPF Smart Factory in Hoffman Estates, Illinois. In this capacity, Bunz will lead a new initiative at TRUMPF to identify, develop and realize custom robotic applications for manufacturers in the sheet metal and fabrication sector. With more than eighteen years of experience in R&D and product management at TRUMPF, Bunz has spent the past five years at the TRUMPF Smart Factory near Chicago helping customers to implement fully autonomous laser cutting and sorting solutions into production.
Steffen Sickinger was chosen as the new western states manager and director of the TRUMPF Inc. Technology Center in Costa Mesa, California. As of July 1, 2025, Sickinger is responsible for TRUMPF’s West Coast machine tool and TruServices operations. He has been with TRUMPF for more than seven years, most recently as head of industrial engineering at TRUMPF Inc. in Farmington, Connecticut.
Flor Ariza is the new regional sales manager for the southern states of Florida, Alabama, Tennessee and Mississippi. She takes over the position formerly held by longtime TRUMPF sales manager Brian Welz, who worked for the company for more than 37 years before his recent passing. Flor also brings extensive industry and technical knowledge of the company’s products and services and has worked at TRUMPF in sales, service and customer-focused roles for more than 16 years.
“From coast to coast, customers can rely on experienced TRUMPF experts to guide them toward the right enabling technology and flexible solutions for their manufacturing work,” said TRUMPF Inc. Executive Vice President Burke Doar. “We are excited to promote these four highly skilled, knowledgeable and service-oriented professionals to meet the growing nationwide demand for robotics and punching/combination punch-laser machinery from TRUMPF, and to support our customers on the West Coast and in the southern region of the United States.”
About TRUMPF
TRUMPF is a high-tech company offering manufacturing solutions in the fields of machine tools and laser technology. It drives digital connectivity in manufacturing through consulting, platform products and software. TRUMPF is one of the technology and market leaders in highly versatile machine tools for sheet metal processing and in the field of industrial lasers. In 2023/24, TRUMPF employed 19,018 people and generated sales of 5.2 billion euros. With about 90 companies, the TRUMPF Group is represented in nearly every European country as well as in North America, South America and Asia. The company has production facilities in Germany, France, the United Kingdom, Italy, Austria, Switzerland, Poland, the Czech Republic, the United States, Mexico and China.
Find out more about TRUMPF at www.trumpf.com
